We are marketers. We are communicators.

We package and deliver your story, your brand, to the right audience, with the right voice, with the right words, with high impact — face to face.

Design. Develop. Deliver.

About Us

Since 2002, The Andover Group has served captains of industries, market innovators and renowned brands, developing high-profile event marketing and communications programs for every audience along the way.

Wendy

Wendy Marrone

Wendy specializes in helping leading organizations successfully reach their business goals by providing positioning and message development and marketing and communications guidance. Earlier in her career, Wendy spent time at ChannelWave, a private software company, where she focused on building awareness, sales generation and customer relationships; and GTECH Corporation, a global gaming technology supplier. During her tenure there, Wendy led the Company's customer and internal communications programs and worked with the executive team and investor relations group to deliver effective targeted messaging for the corporation and its subsidiaries. Wendy earned her Bachelor of Arts degree in Journalism from the University of South Carolina. She lives in Norfolk, Massachusetts, with her husband and two young sons.

Expertise

We provide our clients with event marketing programs built on a foundation to engage and retain audiences and designed to create long-standing communities.

As hands-on, senior-level program directors, we serve as immediate extensions of our clients’ teams, running event-marketing programs from inception to completion. We work with executive management to define program strategy, senior management to develop communication strategy, and in-house teams to manage the project. We take the burden off our clients’ shoulders so they can focus on growing their business.

  • Our Clients

  • Our Work: Customer Conference

    Client: VP of Marketing and CMO, privately held corporation
    Project: Project managed client’s annual customer conference including: program design, agenda development, speaker recruitment, communications development, stage set and lighting design, special event design, budget management and production.

  • Our Work: Analyst Event

    Client: CFO and VP of Analyst Relations, publicly traded Global 1000 company.
    Project: Designed and developed event for 100 industry analysts at NYSE. Built the agenda, developed communications and executed the program.

  • Our Work: Executive Roundtable

    Client: SVP of Executive Programs, global media organization.
    Project: Project manage executive roundtable programs for company’s top sponsors. Manage execution of all program deliverables outlined in program contract and manage relationship with sponsor for the duration of the project.

  • Examples of the types of event programs we design

    • Customer conference
    • Trade show
    • Product launch
    • National road show
    • Employee program
    • Executive roundtable
    • Analyst and shareholder event
    • Focus group
    • Award program

  • And services we deliver:

    • Comprehensive event branding, development and management
    • Project management
    • Program design and event branding
    • Agenda development and management
    • Speaker research, recruitment and management
    • Communication development
    • Promotion design
    • Special event and entertainment design and management
    • Production

Get started

Give us a call at (617) 650-2811
or send us an email.

All content © 2019 The Andover Group.
Partner photos by Krista Photography.